THE VISION

Split shatters the illusion of timekeeping, stripping it to its unfiltered truth. Unapologetic and resilient, Split doesn’t elevate egos or hide behind gold-plated promises.

Instead, it’s a reminder: there’s only the now, no past, no future. Just this moment, this collective journey. Time is what we own, and we owe it to each other to make it count.

THE FOUNDER

Ed, founder of Split, knows the watch world inside out. An industry built to measure time, yet often out of touch with it.

He trained at the Longines factory in the late '90s, followed by time at the Vacheron Constantin manufacturer in Switzerland. Ed went on to become brand manager and oversee the distribution of Blancpain, Audemars Piguet, Hublot, Vacheron Constantin, and Girard Perregaux in the UK.

But Ed wanted to build something different. Something honest. A watch with grit, soul and purpose, rooted in craft but not bound by tradition.

He always admired the bi-compax chronograph for its clarity and quiet confidence. And Seiko, especially their early two-register automatic chronographs, for their bold, substance-first innovation. That spirit stuck with him.

Like many, Ed has faced his own struggles with mental health. That experience became part of the drive to create something more meaningful.

So he called a friend. Dara, a musician turned consultant, shared the same instinct that what you make should be raw, real and grounded in truth.

Together they built Split. A brand born to challenge the norm. From design to materials, everything had to reflect a new mindset: lighter, tougher, more forward thinking than the stainless steel status quo.

A brand forged by experience, built to connect and made to mean something.

OUR IMPACT PARTNER

Every watch tells a story and starts a conversation. For every Split watch sold, we fund an hour of therapy for someone in need, in partnership with Anna Freud.

Because time can be a gift—and it’s one we can share.