ABOUT SPLIT
TIME FOR CHANGE
THE VISION
At the core of Split is music, honest conversations around mental health and the shared experiences that shape us. These aren’t references these are our foundation. The spirit of togetherness runs through everything we do, because we believe the most powerful moments come from genuine human connection.
From the beginning, we wanted to make a watch that questioned what a watch means in the modern world. We could have followed convention, Swiss movements, and traditional materials like stainless steel, simply because that is what luxury is expected to look like, but that was never who we were. We were drawn instead to the passion and soul of Japan, a culture that creates with intention and beauty rather than spectacle.
Every decision behind Split was made to serve the modern watch wearer, from the Japanese movement and exhibition case back to show the inner beauty to the Ceramod plus case and the FKM strap.
Surrounded constantly by phones, notifications, and screens, we are more digitally connected than ever, Split exists as a reminder that we need to disconnect to truly connect with ourselves and with the people around us.
This is not about tradition for tradition’s sake. It is about creating modern watches with modern materials for people who see watches not as status symbols but as shared perspectives, and shared experience.
THE FOUNDERS
Founded by Ed Margulies and Dara Amjadi, Split Watches was born from a conversation between two longtime friends questioning what a watch should represent today. While the brand is young, both founders bring decades of experience and a clear intention to challenge convention.
Margulies, a third-generation watchmaker, trained at the Longines factory in the early '90s, followed by time at the Vacheron Constantin manufacturer in Switzerland. He went on to become brand manager and oversee the distribution of Blancpain, Audemars Piguet, Hublot, Vacheron Constantin, and Girard Perregaux in the UK.
Over time, a growing disconnect with its emphasis on status and perfection led him to step away, so he called a friend. Dara, a musician who then founded a consultancy, and shared the same instinct that what you make should be raw, real and grounded in truth.
Together they built Split. A brand born to challenge the norm. From design to materials, everything had to reflect a new mindset.
A brand forged by experience, built to connect and made to mean something.
OUR IMPACT PARTNER
Every watch tells a story and starts a conversation. For every Split watch sold, we fund an hour of therapy for someone in need, in partnership with Anna Freud.
Because time can be a gift—and it’s one we can share.
THE SPLIT ASTERISK
We chose the asterisk as Split Watches’ icon because it speaks to the power of adding depth and meaning to a story. Much like an asterisk invites us to look closer, we believe in uncovering the raw truths that lie beneath the surface.
It’s a mark of truth and depth-proof that meaning lives beneath the surface, not in the shine.