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"Split Watches launches with a mission to promote mental health awareness… Founder Ed Margulies, with decades in the industry (distributing AP and Hublot in the UK), says he’s “seen the power a watch has to spark a conversation” — and Split aims to turn timepieces into symbols of connection, “raising awareness around mental health.” With every watch sold, they donate one hour of therapy to youth in need via Anna Freud Charity. The debut collection features Ceramod+ fused ceramic, an FKM rubber strap, and a Seiko-family bi‑compax automatic chronograph, all encased in a modern, purpose-driven design."

- by May Garland